The Marketing Manager supports a comprehensive marketing strategy and promotional calendar for the Mt. Washington Auto Road (MWAR) and Great Glen Trails Outdoor Center (GGT). The Marketing Manager helps with creative content and on-brand designs that advance this strategy through digital, print, radio, and analog channels for internal and external communications. Strong candidates will have excellent writing and editing skills, experience with Google and Adobe Creative Suite, wordpress website content management, and social media brand management.

OVERVIEW

• Know and understand the mission statement and values for each attraction

• Support all marketing tactics for each attraction

• Administer social media channels for each attraction

SPECIFIC RESPONSIBILITIES

Internal Communications:

• Gather manager information, create copy & draft Notch News (internal digital newsletter)

• Create in-house flyers and posters (Guided Tour offerings, Season Passes, store sales, etc)

• Create on-property signage

• Work with The Glen House team to cross promote the campus experience

External Communications:

• Write copy and create content for Snow Report (winter)

• Write copy for email communications

• Support logistics for media visits and familiarization (FAM) tours

• Assist with Lodging Partner Program (design marketing materials and vouchers)

• Assist with seasonal media kits to send to partners

• Outreach to News Channels, Reporters, journalists, influencers

• Press Releases following major events

Photography / Videography:

• With the marketing strategy and promotional calendar in mind, takes (or collects from other staff) photos and videos regularly (min 2 x per week) per attraction for social media

• Creates reels or short edited videos for social media channels

• Supports photo / video shoots to create fresh and on-brand content for each attraction

• Manage and maintain photo archive

• Take photos during events and create online photo galleries and/or movies following events

Website:

• Assist with website edits (wordpress)

• Reviews MWAR and GGT descriptions on partner websites; sends edits as necessary (i.e. Chambers of Commerce, SkiNH, Visit NH)

Analog Advertising:

• Support the design process for print media

• Follow up with brochure distributors for restocking and help with distribution analysis

Media Advertising:

• Record seasonal radio spots for program and event promotions

• Create radio “talk-up” sheets to send to radio partners with special events and info

Digital Advertising:

• Develop and create content for all social media channels (Facebook & Instagram) that follows the marketing strategy and promotional calendar

• Draft and schedule regular social media posts according to this calendar

• Set social media goals and strategies with external digital agency

• Gather monthly insights from digital campaigns and content to inform changes and future planning (ie budget on digital marketing spends)

MWAR App:

• Keep app up to date for downloads on iPhone or Android device

Signature Races:

• Support social media day-of presence at signature events

• Create banners and on-property signage as needed for these events

  • Ski, Shoe, and Fatbike to the Clouds

  • Delta Dental Mount Washington Road Race

  • Moat Mountain 24 Hours of Great Glen

  • Mount Washington Auto Road Bicycle Hillclimb

  • Mt. Washington Hillclimb / Climb to the Clouds (Summer 2026)

Community Events:

• Support the following MWAR and GGT community events and series

• Responsible for adding these events to social media channels (facebook events)

• Populate Community & Chamber calendars with Seasonal Event Info

• Share Mailchimp campaigns for event registration & community reminders. Sample of events:

  • Skiers Open House

  • Nordic Meisters

  • Women’s Winter Escape

  • Demo Day(s)

  • MW OTTO Rhode (Granite Backcountry Alliance)

  • Snow Sculptures (Jackson Chamber)

  • Spring Trail Run / Walk Series

  • Summer Mountain Bike Series

  • Fall Trail Run / Walk Series

  • Big Day Brewing 24 Hours of Great Glen (mountain bike race)

Performs other related duties as assigned by management.

Marketing Manager, Mt. Washington Auto Road(MWAR) & Great Glen Trails Outdoor Center(GGT)

QUALIFICATIONS

• Passion for outdoor recreation (nordic skiing, mountain biking, or trail running, etc.)

• Bachelor’s degree (B.A.) or equivalent, one to two years related experience, or equivalent combination of education and experience

• Excellent written, verbal and interpersonal communication skills

• Acute attention to detail

• Strong organizational and problem-solving skills; able to manage priorities and workflow

• Versatility, flexibility, and a willingness to work within constantly changing priorities with enthusiasm

• Demonstrated ability to plan and organize projects

• Ability to work on complex projects with general direction and minimal guidance

• Proven ability to handle multiple projects and meet deadlines

• Ability to effectively communicate with people at all levels and from various backgrounds

• Professional appearance and demeanor

• Creative, flexible, and innovative team player

• Clear understanding of print, digital and event marketing and advertising

• Proficient media content creator (copy, photos, and videos)

• Experience with email software

• Experience maintaining and analyzing data from social media channels

• Experience managing website content is a plus

• Robust copywriting skills

BENEFITS

• Healthcare - Employer share 80% / Employee share 20% of annual premium

• Dental - Employer 50%/ Employee 50% premium

• 401k + employer matching

• Paid Time Off

• Holiday Pay

• Profit Sharing

• Professional Development

• Employee Discounts at Mt. Washington Auto Road, Great Glen Trails Outdoors Center, The Glen House Hotel, and The Notch Grille.

• Complimentary ski vouchers at participating resorts

Job Type: Full-time, year round.

Reports to: General Manager

Interested applicants, kindly submit your resume with a cover letter as one document through this recruiter website. Only qualified candidates will be contacted.